Essential Crash Course in Branding and Marketing for Natural Perfumers

Transform your passion into a powerful, professional brand.

Who is This Course For?

  • Aspiring and established natural perfumers ready to elevate their brand presence.

  • Creators who want to position themselves confidently in the luxury and niche perfume market.

  • Artisans who want to learn practical marketing strategies that feel authentic, sustainable, and soul-led.

Delivery Mode

  • 100% Online via Moodle LMS

  • Access anywhere, anytime — self-paced learning

Course Duration

  • 3–4 weeks (self-paced)

  • Estimated 20–30 hours of total learning time

Course Objectives

By the end of this course, you will:

✔️ Understand the key elements of building a successful natural perfume brand
✔️ Develop a Unique Selling Proposition (USP) and signature brand identity
✔️ Create effective marketing strategies tailored to the luxury niche
✔️ Master brand storytelling, packaging design, and market positioning
✔️ Navigate the legalities around trademarking and international shipping

Course Outline

🌿 Introduction to Branding for Natural Perfumers

  • Why Branding Matters

  • Understanding the Luxury Natural Perfumery Market

  • The Role of Sustainability in Brand Identity

🌿 Crafting Your Brand Identity and Signature

  • Defining Brand Values

  • Developing Your Brand Story and Signature Scent

  • Creating Visual Brand Guidelines

🌿 Packaging and Design: First Impressions Matter

  • Luxury Packaging Trends

  • Sustainable and High-Quality Design Choices

  • Working with Designers and Suppliers

🌿 Marketing Your Natural Perfume Brand

  • Digital Marketing: Social Media, SEO, and Content Strategy

  • Influencer Collaborations and Building an Online Presence

🌿 Conducting Market Research and Finding Your Niche

  • Identifying Your Target Audience

  • Competitor Analysis

  • Spotting Market Gaps and Opportunities

🌿 Legalities: Trademarks and Shipping Regulations

  • Protecting Your Brand Name and Identity

  • Shipping Perfumes Internationally (Dangerous Goods Rules)

🌿 Putting It All Together: Launching Your Brand

  • Creating a Launch Plan

  • Choosing Your Distribution Channels

  • Post-Launch Growth and Marketing

Assessment and Certification

  • Quizzes and Assignments at each module milestone

  • Final Project: Create a Brand and Marketing Plan for your Natural Perfume Line

  • NPA Certification awarded upon successful completion

Resources and Support

  • Downloadable Templates, Case Studies, and Bonus Readings

  • Access to a Peer Discussion Forum

  • Bonus Module for Diploma Students: Advanced Branding Strategies and Global Distribution Tips

📣 Pilot Program — Last Chance to Join at This Price!

This course is currently available at €175 (Pilot Price) — original value €195.

🚨 Pilot access and pricing will end in 4 weeks.
After that, the course will close for revisions and re-open at the full price.

Start anytime. All courses are self-paced, giving you the freedom to begin whenever it suits you.

👉 CLICK HERE TO JOIN THE COURSE

✨ Why Now?

Your brand deserves to be seen.
Your story deserves to be heard.
This course gives you the tools—and the confidence—to launch with purpose, clarity, and soul.

Estimated Duration:

3-4 weeks (self-paced), with an estimated 20-30 hours of learning time