Transform your passion into a powerful, professional brand.

Who is This Course For?

• Aspiring and established natural perfumers ready to elevate their brand presence.

• Creators who want to position themselves confidently in the luxury and niche perfume market.

• Artisans who want to learn practical marketing strategies that feel authentic, sustainable, and soul-led.

Delivery Mode

• 100% Online via Moodle LMS

• Access anywhere, anytime — self-paced learning

Course Duration

• 3–4 weeks (self-paced)

• Estimated 20–30 hours of total learning time

Course Objectives

By the end of this course, you will:

✔️ Understand the key elements of building a successful natural perfume brand
✔️ Develop a Unique Selling Proposition (USP) and signature brand identity
✔️ Create effective marketing strategies tailored to the luxury niche
✔️ Master brand storytelling, packaging design, and market positioning
✔️ Navigate the legalities around trademarking and international shipping

Course Outline

🌿 Introduction to Branding for Natural Perfumers

• Why Branding Matters

• Understanding the Luxury Natural Perfumery Market

• The Role of Sustainability in Brand Identity

🌿 Crafting Your Brand Identity and Signature

• Defining Brand Values

• Developing Your Brand Story and Signature Scent

• Creating Visual Brand Guidelines

🌿 Packaging and Design: First Impressions Matter

• Luxury Packaging Trends

• Sustainable and High-Quality Design Choices

• Working with Designers and Suppliers

🌿 Marketing Your Natural Perfume Brand

• Digital Marketing: Social Media, SEO, and Content Strategy

• Influencer Collaborations and Building an Online Presence

🌿 Conducting Market Research and Finding Your Niche

• Identifying Your Target Audience

• Competitor Analysis

• Spotting Market Gaps and Opportunities

🌿 Legalities: Trademarks and Shipping Regulations

• Protecting Your Brand Name and Identity

• Shipping Perfumes Internationally (Dangerous Goods Rules)

🌿 Putting It All Together: Launching Your Brand

• Creating a Launch Plan

• Choosing Your Distribution Channels

• Post-Launch Growth and Marketing

Assessment and Certification

• Quizzes and Assignments at each module milestone

• Final Project: Create a Brand and Marketing Plan for your Natural Perfume Line

• NPA Certification awarded upon successful completion

Resources and Support

• Downloadable Templates, Case Studies, and Bonus Readings

• Access to a Peer Discussion Forum

• Bonus Module for Diploma Students: Advanced Branding Strategies and Global Distribution Tips

📣 Pilot Program — Last Chance to Join at This Price!

This course is currently available at €175 (Pilot Price) — original value €195.

🚨 Pilot access and pricing will end in 4 weeks.
After that, the course will close for revisions and re-open at the full price.

Start anytime. All courses are self-paced, giving you the freedom to begin whenever it suits you.

👉 CLICK HERE TO JOIN THE COURSE

✨ Why Now?

Your brand deserves to be seen.
Your story deserves to be heard.
This course gives you the tools—and the confidence—to launch with purpose, clarity, and soul.