Build Your Artisan Business Online is a practical, step-by-step course for makers, artisans, perfumers, small brands and independent entrepreneurs who want to create and manage a professional online business with greater clarity, structure and independence.
The course begins with the foundations of a strong brand, including choosing and registering a business name, researching the market, defining a niche, and developing a clear visual identity and brand voice.
Students are then guided through the essential digital setup for an online business, including domain registration, professional hosting, custom email, choosing an e-commerce platform, digital security and data protection.
The course also provides practical guidance on:
- Planning the layout, banners and categories of an online store
- Creating clear and effective product listings
- Setting up payment methods, shipping and logistics
- Photographing products professionally using accessible equipment
- Calculating prices and understanding business costs
- Managing cash flow, stock and customer service
- Developing effective post-sales systems
- Expanding through social media, marketplaces, SEO and content marketing
- Using simple automations and customer loyalty strategies
This course is about much more than creating an attractive website. It is designed to help students build a stronger, better organised and more sustainable online business that they can manage and grow with confidence.
Developed by Juliana Oliveira da Cruz, the course combines strategic business guidance, creative direction and practical e-commerce training based on real-world experience.
The course is fully online and self-paced, allowing students to work through the material around their own lives and revisit the lessons whenever needed. Explore the full course details and purchase access here.
To Be confirmed